Brewdog, the world's first carbon-negative beer company, is no stranger to controversy when it comes to promoting their product and brand values.
They'll make an extreme statement on environmental sustainability by seceding from their home country of Scotland, later revealing the stunt as a product launch for their latest beer.
In 2020 Brewdog purchased 10,000 acres of land in the Scottish Highlands.
Now, they'll use that land to establish Brewtopia -the first ever carbon-negative nation.
Now, they'll use that land to establish Brewtopia -the first ever carbon-negative nation.
First Brewdog will release their 20 demands to the UK Parliament, posting them on the door of Westminster Palace, 95 Theses-style.
Ranging from ridiculous to earnest, these demands will inevitably not be met, resulting in the brand's secession from Scotland.
CW: Alley Steele